In promising news, the 2009 Watson Wyatt HR Technology Trends Survey found that proliferation of Web 2.0 technologies is ever more common among companies, and their reported satisfaction with its use is high.
Of 181 businesses (with an average size of 15,000 employees), the most frequently deployed technology was online video at 56 percent with role-based portals coming in second at 41 percent. Social networking (23 percent), blogs (21 percent), podcasts (19 percent), wikis (15 percent), and RSS feeds (12 percent) were all clustered near each other, but somewhat farther behind.
However, positive ratings were high with 65 percent of companies being satisfied with their use of online video; 59 percent with their use of podcasts; 58 percent with their use of RSS feeds; and 57 percent with their use of role-based portals. The lowest satisfaction rates were with social networking (49 percent), blogs (40 percent), and wikis (40 percent), but even those were still relatively high.
“The move towards Web 2.0 is an inevitable shift,” says Michael Rudnick, senior technology consultant at Watson Wyatt. “While the current downturn may be discouraging the implementation of these new technologies, as companies begin to understand the capacity of social networking to act as a powerful communication tool, we can expect these numbers to pick up.”