Women entrepreneurs own 28 percent of businesses in America today. They are a powerful force, and changing the way business gets done, one business at a time," says Michele DeKinder-Smith, founder and CEO of Jane Out of the Box, a research-based online resource community. But not all of these ladies work quite the same way.
The two year study, commissioned by the site, shows that female business owners can be categorized into one of five catchily-titled types (percentage denotes estimated frequency of occurring type): Jane Dough (18 percent), Go Jane Go (14 percent), Tenacity Jane (31 percent), Merry Jane (19 percent), and Accidental Jane (18 percent).
Jane Dough is focused on the growth of her business, as well as marketing and selling. Go Jane Go might have the highest income of all five groups but she has the least personal time. Tenacity Jane has cash flow concerns but undeniable passion while Merry Jane has mastered the work-life balance. Finally, Accidental Jane started her business on a whim, but has found a successful outlet for herself and her skills.
Do you, or someone you know, sound like one of these types? The assessment used in the study is available at the www.janeoutofthebox.com in case one is curious to find out more.
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